Brand Building Basics for Beginners







According to Marty Neumeier, "the main purpose of branding is to get more people to buy more stuff for more years at a higher price." For beginning entrepreneurs, brand building is an important part of firmly establishing your business within the market. If your business has poor brand recognition, or if you promote an inconsistent brand, you may lose or even alienate some of your best customers. Here are a few basics to help you get your brand off the ground if you are starting from scratch.


What is a Brand?
To put it simply, a brand is an abstract idea that represents what your company stands for. This idea manifests itself in the business actions that you take and are expressed in the way in which you take those actions. Consider for instance, two World-Famous brands in a similar market, The Beatles and The Rolling Stones. When you think of The Beatles, you picture four guys with goofy haircuts, that are generally warm, lovable, and safe. On the other hand, when you think of The Rolling Stones, you picture a group of rude, dangerous, unwashed ruffians. Two bands with completely different brands.
Where to Begin
The most successful brands begin by focusing on the company's strengths. Start by thinking about what you are good at, relative to your competition, as well as your core values or what you believe in. For instance, do your products feature a better design? Are your operations more environmentally-friendly than your competitors? Branding is all about finding those differentiating factors in your products or services that really make a difference to your customers.
Building the Brand
Once you have a good idea of what differentiates your business from others in your marketplace, it is time to start consistently promoting it. To do this, you need to focus on serving what your customers desire most, and guaranteeing your ability to deliver that benefit to them. However, promoting an inconsistent brand at times can be as bad as not having a brand at all. Every point of contact you have with your customers, from phone calls, to in-store visits, to letters, to emails, need to consistently promote your brand.
This may mean crafting graphics and ad copy for a variety of media, such as television, radio, online, and mobile. However it should also include creating elevator pitches for your salespeople and training the entire organization in basic public relations and consistent brand promotion.
Managing the Brand
Once your brand has firmly been established, your job is nowhere near over. Consistently monitoring your brand strategy, or hiring a qualified branding agency to do it, has several benefits. For one, you are guaranteed to not have any lapses in your brand, secondly, hiring a branding agency can help you stay ahead of trends, developments, and current events that relate to your business, allowing you to capitalize on each as an opportunity to further promote and strengthen your brand.



Creating Fashion Magazine Style Images For Your Wedding Album

The wedding dress places the bride at the centre of attention and for many brides it is often the primary consideration in the planning of her wedding. It is a strong visual statement of her personal style and status as dictates the overall style of the wedding, governing the dress choices for bridesmaids and the maid of honour it also provides the focal point for the narrative of the wedding shots. Often the wedding dress is a bespoke piece. with a lot of time, money and emotion invested in choosing the cut, fabric texture, details and accessories, and as such is deserving of the very best photography.

To produce contemporary wedding images akin to those portrayed in the glossy magazines requires a great deal of technical experience in lighting and exposure, combined with an attention to detail and composition. an experienced commercial photographer knows how to select optimal settings and locations, background textures, colour, interesting angles and lighting, available or artificial, to suit the style of photography desired. By the clever combination of these skills the talent and creativity of a professional wedding photographer can produce atmospheric images which can be dynamic and or romantic, contemporary or classical. Pictures which uniquely tell the story of your wedding.

Portrait photography of the bride, using "contre jour" or back lighting as it is commonly known produces a sense of form and depth to a scene, while considered composition will show sensitivity to the style of the dress, for example contrasting the big fairy tale bustle look against a setting of bold traditional architecture or complementing the silhouette of a figure hugging gown with the smooth clean lines of a contemporary glass facade backdrop.

Visually rich wedding can be enhanced by incidental occurrences, a breeze for example bringing movement into the photograph, lifting the brides veil, creating sculptural shapes in the air, or sunlight reflecting in her hair. A sharp eye and fast camera response is crucial to capturing these fleeting moments in nature which produce the kind of spontaneous lively pictures that make for a series of professional quality wedding photographs. A skill of a good photographer is shown in the ability to use lighting and composition to bring out the fine details of a shot. Digital photographic enhancement is commonly used in contemporary commercial photography, and is another key skill your photographer can offer to bring about brilliant image clarity.

Creating successful fashion magazine style images for your wedding album relies on effective communication between the subjects and the photographer. With portrait shots, where good poses produce striking images, it is important your photographer has a strong sense of visualisation and can communicate composition ideas effectively. The benefit of using a photographer with some commercial photographic knowledge, one who can produce variation in shot selection and composition, is the resulting choice offered will be a comprehensive array of images which transcend an ordinary recording of an event by delivering a special quality and individualism to the story of your wedding day.

If fashion style wedding photography is what you are looking for it is paramount to choose your photographer with the skill set and experience to really do justice to your wedding day, by reviewing portfolios and testimonials you can glean an insight into the merit and expertise of a photographer to enable you to make an informed choice. Never underestimate the value of time spent choosing the right photographer for your wedding or indeed your engagement photographic sessions, as these are the photographs you will want to treasure.